Digital marketing leaders use multichannel marketing hubs to deliver contextually relevant experiences on complex customer journeys. Unified customer profiles backed by predictive insights help orchestrate personalized, multichannel engagement. Use this research to identify suitable MMH solutions.
Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company’s communications and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.
Salesforce, Adobe, Oracle, SAS, Acoustic & SAP are the leaders in "Magic Quadrant for Multichannel Marketing Hubs 2021"
