Gartner estimated that the overall SDM (static data masking)
revenue of vendors in this Magic Quadrant will be approximately $300 million in
2014 — up from approximately $190 million in 2013 — thus making revenue growth
close to 60% over the period of one year. More than 75% of this 2014 revenue
has been earned by the three Leaders, while less than 25% has been earned by
the other 11 vendors. This disproportion is worrisome to smaller IT vendors
because it demonstrates their lack of ability to reach their target audiences,
even though some of them have strong technical features with which to challenge
Leaders.
IBM, Informatica & Oracle are
leading the pack of “Gartner Magic Quadrant for Data Masking Technology –
2014”.
Market Definition/Description
Data masking (DM) is a technology aimed at preventing the
abuse of sensitive data by giving users fictitious (yet realistic) data instead
of real sensitive data. It aims to deter the misuse of data at rest, typically
in nonproduction databases (static data masking [SDM]), and data in transit,
typically in production databases (dynamic data masking [DDM]).
SDM for relational databases remains the most demanded
technology, and, in this research, we highly value vendors' ability to execute
in the SDM space (that is, to demonstrate maturity, quality and scalability of
SDM technology, as well as the high revenue from and broad adoption of it).
From a visionary's viewpoint, we highly value vendors' ability to offer DDM,
the masking of the big data platform and suites with multiple data security
technologies.
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