Digital Strategy Pros Are Looking For Order Control And
Business Optimization. Order Orchestration, Store Fulfillment, And Advanced
Analytics Are Key Differentiators. As omni-channel customer journeys become
more complex, improved order orchestration, store fulfillment, and advanced
analytics will dictate which providers will lead the pack.
Forrester defines omnichannel commerce as: “The coordination of traditional channels
(marketing, selling, and fulfillment) and supporting systems to create a
seamless and consistent customer experience.”
Enterprise-level inventory visibility, Distributed order
management (DOM), Customer service & Store fulfillment are the key.
Manhattan Associates
And IBM Lead The Pack in "The
Forrester Wave™: Omnichannel Order Management Systems, Q3 2018" ;
Oracle NetSuite, Oracle, Aptos, and Magento are Strong Performers; Digital
River, Radial, and Jagged Peak are Contenders; and Kibo is a Challenger.
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