Digital marketing leaders use multichannel marketing hubs to
orchestrate contextually relevant experiences across complex journeys. Marketing
leaders remain focused on driving more relevant digital experiences across the
customer journey.
Gartner defines the multichannel marketing hub (MMH) as a
technology that orchestrates a company’s communications with and offers to
customer segments across multiple channels. These include websites, mobile,
social, direct mail, call centers, digital advertising and email. MMH
capabilities also may extend to integrating marketing offers and leads with
sales for execution in both B2B and B2C environments.
Adobe, Salesforce, SAS, Acoustic, SAP
are the leaders in “2020 Magic Quadrant for Multichannel Marketing Hubs”.
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