Web content management is no longer simply a tool for creating Web pages — it's now vital software for increasing the effectiveness of digital strategies. IT leaders responsible for WCM should consider the software's functions in the broader context in which they will deliver their full value.
IBM, Adobe, HP, Oracle, Acquia & Sitecore are in the leader’s quadrant in ‘Gartner Magic Quadrant for Web Content Management: 2014’ .
Gartner defines Web content management (WCM) as the process of controlling content to be consumed over one or more digital channels through the use of management software based on a core repository. These may be commercial products, open-source or hosted service offerings. Product functions go beyond simply publishing Web pages, to include:
- Content creation functions, such as templating, workflow and change management.
- WCM repositories that contain content or metadata about the content.
- Library services, such as check-in/check-out, version control and security.
- Content deployment functions that deliver prepackaged or on-demand content to Web servers.
- A high degree of interoperability with adjacent technologies, such as CRM, multichannel campaign management (MCCM), marketing resource management, digital asset management (DAM) and Web analytics.
- Real-time adaptation to visitor interaction through a delivery engine, an enhanced framework for delivery applications or similar. Some products also integrate well with delivery tiers such as e-commerce, social media and portal software.