Gartner estimated that the overall SDM (static data masking) revenue of vendors in this Magic Quadrant will be approximately $300 million in 2014 — up from approximately $190 million in 2013 — thus making revenue growth close to 60% over the period of one year. More than 75% of this 2014 revenue has been earned by the three Leaders, while less than 25% has been earned by the other 11 vendors. This disproportion is worrisome to smaller IT vendors because it demonstrates their lack of ability to reach their target audiences, even though some of them have strong technical features with which to challenge Leaders.
IBM, Informatica & Oracle are leading the pack of “Gartner Magic Quadrant for Data Masking Technology – 2014”.
Data masking (DM) is a technology aimed at preventing the abuse of sensitive data by giving users fictitious (yet realistic) data instead of real sensitive data. It aims to deter the misuse of data at rest, typically in nonproduction databases (static data masking [SDM]), and data in transit, typically in production databases (dynamic data masking [DDM]).
SDM for relational databases remains the most demanded technology, and, in this research, we highly value vendors' ability to execute in the SDM space (that is, to demonstrate maturity, quality and scalability of SDM technology, as well as the high revenue from and broad adoption of it). From a visionary's viewpoint, we highly value vendors' ability to offer DDM, the masking of the big data platform and suites with multiple data security technologies.