By 2021, 90% of global organizations will rely on system integrators (SIs), agencies and channel partners to design, build and implement their digital experience strategies.
A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences. DXPs entail a high degree of emphasis on interoperability and cross-channel continuity across the entire customer journey.
Many DXPs also incorporate artificial intelligence (AI) and machine learning (ML) into their products. Multichannel support remains critical across all channels, both mainstream (web, mobile web) and emerging (IoT, VR/AR, wearables, conversational interfaces, etc.).
IBM (Digital Experience Manager), Sitecore, Adobe (Experience Cloud), Salesforce (Community Cloud and Lightning Platform) and Lifeary are the leaders in "2019 Magic Quadrant for Digital Experience Platforms” .
A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences. DXPs entail a high degree of emphasis on interoperability and cross-channel continuity across the entire customer journey.
Many DXPs also incorporate artificial intelligence (AI) and machine learning (ML) into their products. Multichannel support remains critical across all channels, both mainstream (web, mobile web) and emerging (IoT, VR/AR, wearables, conversational interfaces, etc.).
IBM (Digital Experience Manager), Sitecore, Adobe (Experience Cloud), Salesforce (Community Cloud and Lightning Platform) and Lifeary are the leaders in "2019 Magic Quadrant for Digital Experience Platforms” .
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