Monday, May 18, 2020

2020 Magic Quadrant for Multichannel Marketing Hubs


Digital marketing leaders use multichannel marketing hubs to orchestrate contextually relevant experiences across complex journeys. Marketing leaders remain focused on driving more relevant digital experiences across the customer journey. 

Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, digital advertising and email. MMH capabilities also may extend to integrating marketing offers and leads with sales for execution in both B2B and B2C environments.

Adobe, Salesforce, SAS, Acoustic, SAP are the leaders in “2020 Magic Quadrant for Multichannel Marketing Hubs”.



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