Sunday, January 18, 2015

The Forrester Wave™: B2C Commerce Suites, Q1 2015

The market for commerce suite technology is mature, yet it is set to almost double from a $1.2 billion market in 2014 to $2.1 billion in the US alone by 2019. Although adoption of commerce technology in B2C verticals such as retail and consumer products is already largely saturated, much of the anticipated growth over the next five years will be driven by replatforming activities as established online retailers look to fortify the scalability of their technology and branded manufacturers increase their focus on direct-to-consumer (DTC) digital channels.

IBM, Oracle Commerce, Hybis, Demandware & eBay Enterrpise are the leaders in The Forrester Wave™: B2C Commerce
Suites, Q1 2015.

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