The BI and analytics platform market is undergoing a fundamental shift. During the past ten years, BI platform investments have largely been in IT-led consolidation and standardization projects for large-scale systems-of-record reporting. These have tended to be highly governed and centralized, where IT-authored production reports were pushed out to inform a broad array of information consumers and analysts. Now, a wider range of business users are demanding access to interactive styles of analysis and insights from advanced analytics, without requiring them to have IT or data science skills. As demand from business users for pervasive access to data discovery capabilities grows, IT wants to deliver on this requirement without sacrificing governance.
Tableau, Information Builders (WebFOCUS BI), MicroStrategy, QlikView , Oracle, IBM, SAP, MicroSoft & SAS are in the leader's quadrant for "Magic Quadrant for Business Intelligence and Analytics Platforms : 2015".
As a result of the market dynamics discussed above, for this Magic Quadrant, Gartner defines BI and analytics as a software platform that delivers 13 critical capabilities across three categories — enable, produce and consume — in support of four use cases for BI and analytics.
o Business User Data Mashup and Modeling
o Internal Platform Integration
o BI Platform Administration
o Metadata Management
o Cloud Deployment
o Development and Integration
o Free-Form Interactive Exploration
o Analytic Dashboards and Content
o IT-Developed Reporting and Dashboards
o Traditional Styles of Analysis
o Collaboration and Social Integration
o Embedded BI
Note: Content is from Gartner . Refer: http://www.tableau.com/gartner-magic-quadrant-2015